Goal & Objective Setting for 2017

Goal & Objective Setting for 2017

The past 2 weeks, I’ve conducted 6 workshops at an innovative PR firm in Ardmore, PA. The topic of the workshops was Objective & Goal Setting as it relates to the performance review lifecycle. Each workshop set the tone for a strategic, organized calendar year for the participants as they think through their short-term and long-term goals, ensuring they are aligned to the company goals.

We began with an introduction exercise of setting New Years resolutions and how to compare (and improve) the process for setting professional goals. The content provided overviews on goals v. objectives, how to establish individual objectives, align objectives to the SMART goal setting model and lastly how to incorporate personal development into objectives.

The 1-hour workshop included my learning content, classroom exercises and team exercises. Each session offered something new and different to the training. But the most important part of the training were the team objectives that the participants came up with during the team exercise portion of the training. Each training session identified a new objective with a complete action plan that the PR firm can use now going forward in 2017 (or 2018 depending on priorities), which were created by their own employees coming up with thoughtful goals aligned to the company’s strategic vision. Our motto as we left the training:

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